Rock Your Locks
The symbol has been subtly crafted into the letter ‘R’, by utalising negative space within the form of the letter. This provides the impression of a woman standing strong, head held high and showing off a unique energetic hairstyle.
The colours within the hair have been created using dramatic shapes overlapping one another, resulting in a full colour spectrum to represent the endless options and possibilities at ‘Rock Your Locks’. The solid colour is a naughty deep red, which helps to ooze the rock impression, while giving a little hint of daring you to be different.
To compliment the hidden image, a strong Sans Serif font has been used to not overcomplicate the icon and assist with projecting the right impression. Being bold and unique!