Maybe you’re looking to take over the world or even just your local town, a logo will allow customers to recognise and remember your business. The job of a good company logo will entice people in, be distinctive and easily remembered, as a result, become familiar and trusted by your customers. This contributes to growing brand loyalty (returning customers).
The quality of your service should be matched or surpassed by the quality of your design, to ensure it does your business justice. Creating the right impression is your best chance of winning over and retaining a customer.
I’ll bet you could picture the logo for Apple, Nike and McDonalds right now. These are elite companies, but their logos follow the same principles of any good logo design. Love or hate them, they’re distinctive, memorable, clear and simple, which are all the keys to a successful logo.